Difference Dynamics 365 Customer Insights & Customer Service Insights


Dynamics 365 Customer Insights and Dynamics 365 Customer Service Insights are two separate offerings with different business focuses and capabilities.

Dynamics 365 Customer Insights

Today’s marketing is insights driven and consumer focused. For better understanding your customer, organizations must harness the full potential of customer insights. But what are customer insights? And how can you find great insights and capture them for your business.Generally, insights answer these questions- what is the customer doing? What frustrates them the most…? Why no one ever has noticed or talked in details? And then comes the “Aha” moment, when you observe interesting actions of customers while generating & asking further questions.This may sound like a market research, but customer insights tend to be different. Customer insights deliver the same but come with recommended actions that can amplify business growth.

Dynamics 365 Customer Insights is notably one such solution.

Dynamics 365 Customer Insights provides a single view of customers to optimize engagement and drive personalized experiences. Dynamics 365 Customer Insights allows organization to merge data into one source for reporting and further data analysis.With recommendations based on AI and machine learning, Customer Insights provide an accurate foundation of all available customer data. The AI based recommendations and ML gives ready-to-go customer data platform (CDP) that helps marketing, sales, and service professionals deliver exceptional one-on-one interactions.In short, Customer Insights is designed keeping in mind the challenges faced by sales, marketing, filed service (on-line and offline) professionals.

Features of Dynamics 365 Customer Insights

  • Maximize customer lifetime value with AI-driven insights
  • Transform into a customer-centric organization through personalize engagement
  • Real-time enterprise grade insights that is easily understood by team
  • Perform high-speed analytical processing using Microsoft Azure and Power Platform
Dynamics 365 Customer Insights is available with Dynamics 365 Marketing, Sales, Customer Service, Field Service, and Commerce offerings. Contact us to know the pricing of Dynamics 365 Customer Insights for UAE region.

Dynamics 365 Customer Service Insights

Customer Service Insights is useful to earn customers for life. How? Let’s take a look.Businesses engage with customer of various channels or device to deliver fast and personalized service. With use of machine learning and AI, organizations can improve support for customer service software, i.e CRM.For customer service managers who are proactively looking for ways to improve customer service, Dynamics 365 Customer Service Insights is the answer. Customer Service Insights helps service managers to better understand their support loopholes and identify opportunities to improve.Dynamics 365 Customer Service helps team improve productivity with innovative AI capabilities. To turn insight into action, virtual agent helps make recommendations based on current insights. This releases live agent to focus on more complex service issues.With Dynamics 365 Customer Service Insights, service teams are able to identify an opportunity & resolve emerging issues way before it impact more customers.
  • Gain comprehensive visibility into customer service interaction
  • Streamline operations with case resolution insights, backlog trends, and historical comparisons
  • Optimizer agent productivity
  • Visualize customer engagement patterns, agent performance, and customer service operations using dashboards with built-in AI
Dynamics 365 Customer Service Insights is available only with Dynamics 365 Customer Service offering. Contact us to know the pricing of Dynamics 365 Customer Service Insights for UAE region.

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