CRM Stands for Customer relationship management. It’s an integrated and data-driven software solution that allows you to interact and do business with your customers. CRM Helps you maintain customer relationship, marketing, sales pipeline, forecasting, and sales leads. CRM solutions increase your profitability and streamline administrative processes in your sales and marketing and allow you to build and maintain customer relationships that matter.
A strong Customer Relationship Management solution is a mixed platform where your data is stored for developing, retaining and improving your customer relationships. Without a strong integrated CRM solution, you may miss growth opportunities and lose revenue because of not optimizing your processes and making the most of your CRM.