Arabian Ocean Services | Dubai | Logo

How Arabian Ocean Services unified lead-to-quotation, inventory and HR on Microsoft Dynamics 365 Business Central

Microsoft Dynamics 365 Partner UAE | Microsoft Dynamics 365 Company

50%

reduction in quotation
preparation time

20%

improvement in
inventory turnover

25%

more streamlined
HR processes

60%

better decision-making through real-time, centralized insights

Arabian Ocean Services ran its departments on disconnected systems, which slowed quotations, complicated inventory tracking and created duplicate work between HR and finance. SQIT implemented Microsoft Dynamics 365 Business Central across 4 legal entities and 4 offices, connecting sales, inventory, HR and finance in one platform. Quotations are now prepared 50% faster, inventory turns 20% quicker, and leadership works from real-time data.

Arabian Ocean Services (AOS) serves the Marine and Oil & Gas industries across the GCC. With 4 legal entities, 4 offices and 150+ employees, AOS supplies diverse, high-demand products and services to clients in a highly competitive market.

The Background

In marine and oil & gas, the company that responds fastest often wins the contract. AOS’s growth had added entities, locations and people, but its internal departments were not connected. Sales, inventory, HR and finance each worked in their own silos, and information had to be passed between them by hand.

As the business scaled, those gaps became a direct drag on revenue and on how quickly management could see the true state of the business.

The Challenge

AOS’s disconnected setup created bottlenecks across four areas:

  • Time-consuming lead-to-quotation process: Preparing quotations was slow and manual, delaying submissions and reducing the chance of winning contracts
  • Inventory optimization challenges: Tracking stock across diverse locations and high-demand products was complex, making replenishment and wastage hard to control
  • HR management bottlenecks: With 150+ employees, records, attendance, payroll and overtime were handled without integration to finance, leading to redundant work and errors
  • Lack of centralized data visibility: Without a single source of truth, leadership had no real-time view across departments

Together, these gaps meant teams spent more time chasing and re-entering data than acting on it, in an industry where speed decides outcomes.

The Solution

SQIT implemented Microsoft Dynamics 365 Business Central, configured for AOS’s multi-entity, multi-location operations in the Marine and Oil & Gas industries.

  • Integrated lead-to-quotation: Leads, pricing and quotations sit in one connected workflow, so proposals go out faster
  • Inventory optimization: Stock levels, replenishment and movement are tracked across all locations in one system, reducing wastage
  • Connected HR and finance: Employee records, attendance, overtime and payroll link directly to finance, removing double entry
  • Centralized real-time reporting: Management gets a live, cross-department view of operations and performance

Each module targeted a specific bottleneck, and together they gave AOS one connected system from first lead to final payroll.

The Result

Quotations now reach clients much faster, with a 50% reduction in preparation time, which improved AOS’s ability to win contracts. Optimized inventory management delivered a 20% improvement in inventory turnover, with better resource utilization and cost savings. Employee management became simpler, with 25% more streamlined HR processes and fewer errors. Centralized, real-time insights delivered a 60% improvement in decision-making, enabling better strategic decisions and better customer service.

By replacing disconnected processes with a single ERP, SQIT gave AOS the speed, visibility and control to compete in a demanding industry.

Microsoft Dynamics 365 Partner UAE | Microsoft Dynamics 365 Company
Microsoft Dynamics 365 Partner UAE | Microsoft Dynamics 365 Company

We are thrilled with the successful implementation of Microsoft Dynamics 365 Business Central at AOS. This milestone marks a significant step forward in our commitment to innovation, efficiency, and exceptional service in the Marine and Oil & Gas Industries.

Joe Mathews
CEO, Arabian Ocean Services


Arabian Ocean Services | Dubai | Logo

Facing similar challenges in marine or oil & gas? See how Dynamics 365 can close the gaps in your operations.

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